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“Professor” John Bridle’s links to the asbestos industry

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When the Sunday Telegraph columnist Christopher Booker first introduced his readers to John Bridle, he described him as “UK scientific spokesman for the Asbestos Cement Product Producers Association”, but since then he has been rather more coy about Bridle’s industry links.

As long ago as 2002, the British Asbestos Newsletter produced an article highlighting John Bridle’s track record. The BAN quotes an article written by Bridle himself (the original source is available on subscription here), which states that he: “retired from the asbestos cement industry in 1999 after 38 years working at all levels of the industry”.

According to the BAN:

Records at Companies House confirm that Bridle held several directorships in the late 1980s…

Mr. Bridle told Roofing Magazine: “The industry has given me an extremely interesting life… I have seen the world. I have met a lot of interesting people and I have an enormous fondness for an industry which I think the so called experts are going to destroy if they’re not careful.”

BAN also reports on Bridle’s association with the “Asbestos Cement Product Producers Association” – the industry body mentioned by Booker in his first article on John Bridle:

Bridle has been acting as the UK technical consultant to the Asbestos Cement Product Producers Association (ACPPA)… The purpose of the group is spelled out by Bridle: “the ACPPA is a world wide association dedicated to supplying scientific information for the safe handling of Chrysotile.”

The following details about the Asbestos Cement Product Producers Association (ACPPA) were found in the 38th edition (published 2002) of the Encyclopaedia of Associations:

“Asbestos Cement Product Producers Association
PMB 114
1235 Jefferson Davis Hwy.
Arlington, VA 22202
Denis Hamel, Dir.
PH: (514) 861 1153
FX: (514) 861 1152
Founded: 1972 Members: 20. Staff: 2. Budget: $39,500.
Description: Promotes and defends the use of asbestos cement building materials. Libraries: Type: reference; open to the public. Holdings: books, periodicals, monographs, Subject: a/c pipes and sheets.”

…the office of the ACPPA is at the same address as the Asbestos Information Association/North America and the Association of Asbestos Cement Product Producers (AACPP)…The Director of the ACPPA is Denis Hamel. Hamel is also a director of the Montreal-based Asbestos Institute (AI), “a private organization established in 1984 by the companies producing asbestos, unions and the Canadian and Quebec governments” to “promote the safe use of asbestos in Canada and throughout the world.”

In 1983, the year before the Asbestos Institute was created, the building materials supplier US Gypsum had, according to Corporate Watch, become embroiled in a major public controversy over the use of asbestos in its products, and hired the PR firm Hill and Knowlton to help limit the damage:

Documents released as part of a court case brought by the State of Baltimore against US Gypsum showed how the issue was handled.

H&K advised Gypsum that the “the spread of media coverage must be stopped at the local level and as soon as possible” and that Gypsum should create an industry group to “take the heat from the press and industry critics.” H&K also suggested that Gypsum enlist scientists and doctors as “independent experts” to downplay issues about the health risks associated with asbestos. “The media and other audiences important to U.S. Gypsum should ideally say, ‘Why is all this furore being raised about this product?’ We have a non-story here,” concluded H&K’s advice.

According to the Columbia Journalism Review:

One focus of this strategy was to plant stories on op-ed pages “by experts sympathetic to the company’s point of view.” The plan included placing articles attesting to the safety of asbestos.

Although a Gypsum spokesman told The Daily Record that the company did not implement the advice, court papers show that Gypsum planted op-ed pieces in papers in Baltimore and Detroit. An interoffice Gypsum memo reads: “Attached is an excellent series run over four days, beginning March 3 [1985] in the Detroit News. Our consultant, Jack Kinney, very actively fed much of this information to the special writer, Michael Bennett. SBA is exploring ways of more widely circulating these articles.” (As recently as June 30, 1991, the Baltimore Sun published an article by Bennett which claimed that the risk of asbestos exposure was comparable to “smoking one half a cigarette in a lifetime.”)

This example in particular seems to have striking parallels with the Booker and Bridle case. According to the asbestos campaigner Jason Addy, an email obtained under Canadian freedom of information laws shows that John Bridle was in direct contact with the Asbestos Institute in February 2002, and specifically discussed the article by Christopher Booker that was due to run that Sunday.

According to Addy (click here for the HTML version), Bridle told the Asbestos Institute that: “The Sunday Telegraph are supporting these moves”, and that “Sunday we have Booker article {I will mail this to. you this afternoon} {1 million readers}… This should give us all a good weekend”.

In 2003, the Asbestos Institute was relaunched as the “Chrysotile Institute”, but John Bridle’s association continued. A 2006 Chrysotile Institute press release trailed a presentation in Bangkok in which:

Professor John Bridle, Chief inspector of the UK Asbestos Watchdog, will highlight cases in the United Kingdom where a combination of “bad science, bad regulation and a campaign of demonisation” has resulted in bankruptcies and a climate of fear about products and materials that present “no measurable risk to health”.

Professor Bridle will detail his work with the UK Government to try and help British businesses and homeowners who are suffering from over-zealous implementation of bad regulations, based on outdated science.

The same statement claimed that Bridle: “has recently been awarded a prestigious honorary degree in ‘Asbestos Sciences’ by the Russian Institute of Occupational Health. His new professorship makes him the foremost authority on asbestos science in the world.”

Writing in his 2007 book “Scared to Death”, Christopher Booker hails Bridle’s visit to Thailand as a “victory”. The Thai health minister, after meeting with Bridle and another industry consultant, was “sufficiently impressed by their evidence to announce that his country would now be reconsidering its decision to ban white asbestos”.

According to John Bridle, the Chrysotile Institute was so pleased with Christopher Booker’s chapter on asbestos in “Scared to Death” that it had “arranged with the book’s publishers for the right to reprint the section of the book covering the asbestos story”.

Bridle’s own company, Asbestos Watchdog, was also reportedly distributing copies “FREE for a limited time only”, subject to £3.65 postage and packing…

Earlier this month, the Canadian Medical Association Journal condemned the Canadian government, which has funded the Chrysotile Institute to the tune of $19 million, for its “shameful political manipulation of science” around asbestos. According to the Journal:

“Most developed countries, including Canada, have concluded that their occupational health and safety systems were no match for handling asbestos safely, and so they transitioned to using effective and affordable alternatives. For Canada to pretend that India, Thailand and Indonesia can succeed in managing asbestos safely, when developed countries have failed, is fanciful.”

Although Booker has now endorsed John Bridle’s expertise on at least 13 separate occasions, I could only find one further reference to his industry links, and it was an oblique one.

In 2006 Booker reported that “One leading asbestos company was so alarmed by the practices rife in the industry that it even gave Asbestos Watchdog [Bridle’s company] significant financial backing.”

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  1. […] “Professor” John Bridle’s links to the asbestos industry […]

  2. […] “Professor” John Bridle’s links to the asbestos industry […]

  3. […] health risks of white asbestos. Both Booker and his main scientific source, John Bridle, have been linked to the industry-run “Chrysotile Institute”, whose claims about asbestos Booker’s columns often […]

  4. […] a complaint from the indefatigable John Bridle, the Advertising Standards Agency had ruled that the advertisements were […]

  5. […] the basis that there was actually no case to answer.  There’s the defamation case brought by John Bridle against the Health and Safety Executive, over comments allegedly made over the phone by an HSE […]


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