Richard Wilson's blog

richardcameronwilson AT yahoo dot co dot UK

Poll: Is Daily Mail Managing Editor Robin Esser a total fliphead or an utter nincompoop?

with one comment

Every so often the Daily Mail surpasses itself in its quest to retain its status as the UK’s number-one reactionary antediluvian hate-rag from the dark ages. Today was one of those days.

From the Daily Mail

They are hormonal, incapable of leaving their personal lives at home and only too happy to talk about their staff behind their backs.

Female bosses are a nightmare to work for, a survey of employees concludes.

And it is not just men who think so.

Two-thirds of women said they preferred a male boss because their straight-talking, ‘get to the point’ attitude makes them easier to deal with.

It turns out this story was based on a survey which the excellent Michael Marshall of the Merseyside Skeptics Society took back in June, as part of an investigation into dodgy online polling. Marsh writes:

forced-choice where no answers actually fit is a recurring theme in these polls… take for example, as a first question: ‘Who do you prefer to work for, men or women?’ Binary choice. Go on, choose. This is followed up with ‘If you prefer to work for a man, why is this?’. Tick-box choices on offer were amazing – ‘Less likely to get involved in office politics’, ‘Easier to reason with’, ‘They’re able to leave their private life at home’, ‘Less mood swings’ and my personal favourite ‘No time of the month’. Fortunately, they’d given a box for ‘Other’, in which I merrily explained to them what sexist bullshit they were perpetrating – but I expect many chose an option, banked their 10p.

The next question was even worse: ‘If you prefer to work for a man, why do you think women make bad bosses?Bad bosses?! Question 1 forced me to choose who I preferred, now I’m suddenly labelling women incompetent! And the options? Classics – ‘they’re hormonal’, ‘they bitch all the time’, ‘they will stab others in the back’, ‘they spend too long worrying about their appearance’ and – again my favourite – simply ‘they lie’. I clicked Other, but how many people clicked at random to get through quick and bank their 10p? We’ll see, if it makes the newspapers as fact.

I hope to write more soon about the Daily Mail’s reckless disregard for the most basic standards of journalistic integrity, but in the meantime I thought I’d put together an online poll of my own, following similar methods to those that created today’s Daily Mail story. Enjoy!

Written by Richard Wilson

August 12, 2010 at 9:16 pm

One Response

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  1. […] a comment » In an article published on this website yesterday, I invited readers to vote on whether the Daily Mail’s Executive Managing Editor Robin Esser was […]


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