The only way is ethics #BellPottinger

“I don’t see any reason why I or my company should follow some arbitrary set of ethical values”

- ‘Lord’ Bell in 2008, after taking on a contract to buff the image of the Belarus dictator Alexander Lukashenka

“the methods used by The Independent and the Bureau of Investigative Journalists are underhand, unethical and improper”

- ‘Lord’ Bell in 2011, after his company was caught by undercover reporters bragging about its influence over the UK government, and its use of “dark arts” to bury bad coverage.

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